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Location Features for Mobile Apps

The app development process require features, functionalities and technology of the business. Complexity and the cost of building of the app is necessary for the accepting of app by app store.


Pro: Improve the Capabilities of your Mobile App


App capabilities can be expanded by inserting Geolocation.


  • Navigation;

  • Checking in at a location;

  • Updating a status;

  • Finding local deals;

  • Targeted advertising based on proximity;

  • Interactive AR experiences that utilize the surroundings;

  • Requesting, tracking and fulfilling orders;

  • Rideshare services;

  • Tracking the location of family and friends;

  • Monitoring local weather;

  • Recommendations and reviewing services


Con: Market Saturation for Location Apps


It is difficult to compete with those app which are dominating in industries. Popular app must have primacy, name recognition, user reviews, and multiple rounds of updates.


For improving effort one should concentrate in the following question:

  • Is there a service that is currently missing in this app category?

  • What new feature could my app provide?

  • What would make users want to choose my app over those currently available?

  • Could I improve upon an already existing idea?

Pro: Provides Businesses with User Insight


Location data helps to do that. This is based on how the app is marketed.


Con: Access to Sensitive User Information


It is important to know that what information should disclosed or not. Sensitive information may be misused by someone.


The following things should keep in mind to prevent leakage such information-


1. Don’t Store Location Data


Never store location data. The geolocation information helps to handle it.


2. Encrypt User’s Location Data


The Users information need to be encrypted to prevent tracking.


Location Features: To Implement or Not?


This information helps to evaluate business with location features. 7T specialize in custom software development, data governance and system integration to develop customers business.


We will be happy to answer your questions on designing, developing, and deploying comprehensive enterprise web, mobile apps and customized software solutions that best fit your organization needs.

As a reputed Software Solutions Developer we have expertise in providing dedicated remote and outsourced technical resources for software services at very nominal cost. Besides experts in full stacks We also build web solutions, mobile apps and work on system integration, performance enhancement, cloud migrations and big data analytics. Don’t hesitate to get in touch with us!

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