overhaul their e-commerce experience
Adrina's Club to improve their online experience, were looking more than a refresh. We help them to build a complete rebuild of their ecommerce, user experience and technology. Our team helped them to build a modern ecommerce application on a responsive design framework with a great overlook on all device, from phones to desktop computers.
Areas identified for improvement
High Mobile Conversion Rate
Team Duplication with separate tech stacks for different devices without design or feature parity
Single-Page front-end with better page performance with effecient SEO
Our approach for progressive enhancement
Uniformity across the Platforms
Progressive Enhancement without any conversion impact.
Improved UX for overall experience without any drastic change.
Brought uniformity in all platforms desktop mobile webs and native mobile app.
Performance improvement through Single Page Application.
Increased Add-to-cart -rate through simplifing add-to-cart interaction.
Simplified add to Cart Interactions